Kim's Story

WHERE IT ALL STARTED…Kim was born in the bedroom of her mum and dad’s council flat in Whitechapel, East London, later moving along the road to Stepney, where she lived for most of her life.  She now lives in Essex. 

THE STARS ALIGNED…At 17 years of age, and bored one day at work, Kim entered a competition in Look Now Magazine, and the closing date was the next day (fate). The questions were based on basic beauty routines but the winner was decided on wit and personality.  Along with the other eleven finalists, they were interviewed by a panel of beauty editors and experts.  Kim was crowned the winner.  The prize was life changing and ignited her passion for beauty, as it included a private beauty course. Also included was a month long course at Lucy Clayton Finishing School for girls. This was where the rich girls, were sent by their parents.  Despite being the only Cockney girl there, she didn’t care and she had a ball with the other posh girls.  Laughter is a universal language.  

JUST THE TWO OF US…At the age of 25, Kim had her daughter Amy, and it’s always been just the two of them.  Amy is now a vital part of Kim’s business behind the scenes.   

NEEDS MUST…Kim had to get a job with a regular income to support them, so she worked in offices and did various other jobs along the way, including salon work, trying her hand at many things to make a good life for her and Amy, but waxing was her passion.  She loved the immediate results.   

LEAP OF FAITH…Kim started her ‘waxing only’ business, renting a room in the attic of an old fashioned hair salon.  The owners of the salon wouldn’t allow her to even put cards out in reception, let alone put a poster on the window to let people know that she was there.  Despite this, she became so busy that she was working all hours and turning people away.  It was then that Kim realised the power of ‘Word of Mouth’, and to this day has never paid to advertise…not for her waxing, not for her products, not for her training. 

CHANGING WITH THE TIMESBrazilian waxing wasn’t even a thing in the UK, until the late 1990’s, but then it came over from the U.S.  There was no formal training, and those that were brave enough to do it, just made it up as they went along.  Deciding that this wasn’t good enough, Kim decided to develop her own unique techniques for male and female intimate waxing.  She had three aims – safety, speed and amazing results.  For many years now, Kim only takes on clients for male and female intimate waxing.   

WORD GOT OUT… Word spread about Kim’s unique techniques and therapists started asking if she’d train them. She could only do 121 or small groups at first as she was still above the hair salon, but then she progressed to having her own training studio. Her life and business changed beyond recognition.  Not only has she travelled far and wide to teach her technique, but, students would travel from all over the UK and around the world just to be trained by her.  Not just because of her waxing skills, but, because of her no nonsense attitude for high standards and doing things right. 

TIME TO GROWHowever, Kim started to get bored and disillusioned with the different waxes that she’d been using as they didn’t quite do it all.  There were too many waxes that just weren’t necessary.  She even tried some cheap brands, just in case it’s true when they say ‘wax is wax’.  It’s not!  They were awful to work with, so, you really do (or should) get what you pay for.  Anyone can build a great website and advertise their wax as the best, but the proof is when you actually use them, day in, day out.   

BEING IN LIMBO…Kim had reached a turning point in her career, and decided to have her own waxes made.  In 2018, after two years of tweaking her waxes with the creators of her wax, she finally plucked up the courage to launch.  With no more that a Facebook post, saying something like ‘Hi.  I’m launching my wax tomorrow’.  The online shop crashed several times that week and Kim was blown away that people would put so much faith in her.   Her wax sales continue to grow, which customers regularly switching from other brands to hers. 

EVERY CLOUD HAS A SILVER LINING...In 2020, like many of us, her waxing and training business came to an abrupt halt overnight with the enforced Covid lockdowns in 2020 and 2021.  Salons had to close and her insurers were adamant that face-to-face and group training could not commence.  Believing that good comes out of bad, Kim vowed that she would never be dictated to again, so she decided to take her training online and expand her product line.  She believes that without lockdown, she’d have stayed stagnant. 

WHERE WE ARE TODAY…Kim is still busy waxing her clients.  She has her own waxes and products.  Her training is going online to reach more people and countries than she could have ever done face to face. 

Not bad for an old chick from the East End!